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Heroes Competition


The “Who Wants to Be a Superhero?” competition, which ran during the build-up to the UK premiere of the series in June 2007, was developed entirely by 4D and combined TV, 3G Mobile Video and the Web to enable viewers to audition their very own fictitional “superhero”.

Viewers were able to submit their auditions via the web, mobile MMS or by making a 3G video call. Critically, all content was screened by 4D’s inhouse 24/7 Moderation Team for copyrighted and unwanted material.

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